Profile of Ms. Zhang Yan
Name: Zhang Yan
Department: Marketing Research Office, Fanli Business School
Administrative Position: None
Education Background:
Bachelor of History, Department of History Education, Yan'an University, September 1998 - June 2002
Master of History, Specialized History, Shaanxi Normal University, September 2002 - June 2005
Teaching Experience:
Taught at the School of Economics and Management, Nanyang Institute of Technology from July 2005 to December 2015.
Taught at the School of E-commerce, Nanyang Institute of Technology from January 2016 to December 2019.
Currently teaching at the Fanli Business School, Nanyang Institute of Technology since January 2020.
Courses Taught in the Past Three Academic Years:
1、2023-2024 Second Semester: Network Marketing (2110030805), Brand Marketing (2110060711)
2、2023-2024 First Semester: Internet Marketing (2110060803)
3、2022-2023 Second Semester: Network Marketing (2110030805), New Media Marketing (2109807090)
4、2022-2023 First Semester: Internet Marketing (2110060803), Brand Management (0303107030), Brand Management and Innovation (2105807060)
5、2021-2022 Second Semester: Network Marketing (0309808130, 0305808101, 2110030805), New Media Marketing (2109807090)
6、2021-2022 First Semester: Network Marketing (0303107030), Brand Management and Innovation (2105807060)
Number of Students Guided for Thesis in the Previous Academic Year:
Bachelor's Degree Students: 11
Published Papers:
1、"Exploration of Network Marketing Practice Teaching Reform Based on Third-Party Platforms," Marketing Circle, 2021(38)
2、"Research on the Brand Value of Luckin Coffee from the Perspective of Consumers," Modern Marketing, 2020(12)