《Fan Li Business Thought》Syllabus

Course Number:           2110060714 

Course Name:               Fan Li Business Thought

Instructors:                    Fan Ronghua

Required Text:       An Zhizhong, Lin Feng. The Originator of the Merchant: The Legend of Tao Zhugong [M]. Beijing: Contemporary World Press, 2019

Course Description:      This course is one of the optional courses for the professional direction of the marketing major. It is a subject specialized in studying the system, connotation, influence, inheritance of Fan Li's business thought, the elements of Fan Li's business operation and business model, and it is also a basic course with strong theoretical and practical value. This course enables students to understand and master Fan Li's business thoughts and management methods. It aims to train students to be comprehensive business managers, capable of assuming the role of organizer and leader in the company, good at using management methods and means such as prediction, decision-making, planning and control, organizing and leading work, and solving complex business operation problems. Be able to work as a manager, supervisor, and consultant. Through the study of this course, students can be inspired from the aspects of Fan Li's business thought system, connotation, elements of Fan Li's business operation and business model to reduce business operation costs, and carry forward and inherit Fan Li's business ideas.

Credit/Teaching Hours

Outline of UG CPC Topics Covered in this Course:    (1Credit/16Teaching Hours)

I The Modern Significance of Fan Li's Business Ideas and Achievements    1 Teaching hour

-Fan Li introduction

-The necessity of learning and understanding Fan Li's business thought

-Studies the contemporary significance of Fan Li's business thought

II The Historical Origin of the Formation of Fan Li's Business Thoughts  2 Teaching hours

-Times influence

-Thought influence

-Regional influence

II I Fan Li's Great Achievements in Business                            1 Teaching hour

-Achievements during the period of governance

-Achievements made during the period of family governance

IV Fan Li's Business Thought System                       2 Teaching hours

-Fan Li's commercial thought and theory essence

-The main characteristics of Fan Li's commercial thought system

-The main composition of Fan Li's business thought system                                               

V The Connotation of Fan Li's Business Thought             2 Teaching hours

-Business opportunity forecast thought

-Harmonious development thought

-Quality management thought

-The thought of virtue, justice and integrity

VI Elements and Business Model of Fan Li's Business Operation2 Teaching hours

-Fan Li's principles of commercial operation

-Elements of Fan Li's commercial operation

-Fan Li's commercial operation mode                                                              

VII The Historical Impact of Fan Li's Business Ideas          2 Teaching hours

-The influence of Fan Li's commercial thought on businessmen

-The influence of Fan Li's commercial thought on historical development

VIII Fan Li's Successful Business Experience                2 Teaching hours

-Reasonable response to the interests of all parties

-Sums up the rule experience

IX The Inheritance of Fan Li's Business Spirit               2 Teaching hours

-The function and present situation of commercial spirit in contemporary China

-The value orientation of Fan Li's commercial spirit

-Fan Li commercial spirit

-Fan Li's entrepreneurial talent to modern enterprises to enhance the value chain inspiration

-The inheritance of Fan Li's commercial spirit in Wan, Zhejiang and Yue merchants

-Fan Li's commercial spirit's reference to small and medium-sized private enterprises

-Inspiration of Fan Li's business spirit to college students' innovation and entrepreneurship

Total (Teaching Hours)                                                                                16  

Summary of UG CPC Topics Covered in this Course:                   (16Teaching Hours)