《Cross-Cultural Business Communication and Negotiation》Syllabus

Course Number:           2110060805

Course Name:               Cross-Cultural Business Communication and Negotiation

Instructors:                    Zhang Juan

Required Text:            Ma Wenjie and Su Yong. Cross-cultural Management Communication [M]. Shanghai: Fudan University Press，2022

Course Description:      This course is a compulsory course for marketing majors. The aim of the course is to train students to become marketing personnel with a sense of internationalization and cross-cultural communication skills. Therefore, through the teaching of this course, students are required to understand the process and obstacles of business communication, the framework of cross-cultural analysis, be familiar with the forms of business communication, master the methods of cross-cultural business communication, and specifically demonstrate communication with others in different situations through scenario simulation and other methods, so as to effectively improve students' business communication and negotiation skills in a diversified business cultural environment.

                                                                                                   Credit/Teaching Hours

Outline of UG CPC Topics Covered in this Course:  (3Credits/48 Teaching Hours)

I. Introduction to Cross-Culture Communication                   6Teaching Hours

-Communication Process

-The Elements of Culture

-Cross-cultural Communication

II.The Meaning and Dimension of Culture                       6Teaching Hours

-Theories about key culture dimensions

- Hofstede index

-GLOBE project

-Emerging Theory of Cross-cultural Management

III.Verbal Communication across Culture                        12Teaching Hours

-Listening

-Interview

-Speech and Presentation

-Business Writing

-Cross-cultural Language Communication

IV.Non-Verbal Communication across Culture                   8Teaching Hours

-Non-Verbal Communication

-Non-Verbal Communication across Culture

V. Business Negotiation                                       12Teaching Hours

- Overview of Business Negotiation

-Preparation for Business Negotiation

-Strategies for Each Stage of Business Negotiation

-Obstacles in Business Negotiation and How to Overcome Them

VI.Cross-Cultural Negotiation                                4Teaching Hours

-Culture and Negotiation

-Negotiating Behavior in Different Culture

             Total (Teaching Hours)                                                                  48  

Summary of UG CPC Topics Covered in this Course:                   (48Teaching Hours)