《Strategic Management》Syllabus

Course Number:           2110060814

Course Name:               Strategic Management

Instructors:                    Guo Xian

Required Text:              Xu Fei. Strategic Management (5th Edition). [M]. Beijing: China Renmin University Press, 2022

Course Description:   This course is a professional platform compulsory course for undergraduate students majoring in marketing. It is a comprehensive management subject with strong theory and practice and a successful orientation. The purpose of the course is to enable students to analyze the impact of business financial problems from a strategic perspective and to draw conclusions about the nature of the problems. Through the course study, students can understand the basic content and process of strategic management, master the basic strategic analysis tools PESTEL, five forces analysis, value chain analysis, SWOT analysis, etc. They can use strategic analysis tools to analyze and evaluate the internal and external environment of enterprises, formulate strategies suitable for the growth and development of enterprises, and promote the further improvement of management quality. Mastering the types, characteristics, implementation motivation, use conditions, advantages and disadvantages, as well as risk and avoidance measures of corporate level strategy, business level strategy, merger and acquisition strategy, internationalization strategy and other strategies can help enterprises choose and apply relevant strategies to obtain competitive advantages, expand the scope of competition, and obtain super profits.

Credit/Teaching Hours

Outline of UG CPC Topics Covered in this Course:    (2Credits/32 Teaching Hours)

I. Introduction to Strategic Management                         4Teaching Hours

-Strategic Connotation

-Strategic Management Process

-Strategic Management Model

-Development of Strategic Management

II.External Environment Analysis                                   8Teaching Hours

-Overview of External Environment Analysis

-PESTEL Analysis

-Industry Environment Analysis

-Competitor Analysis

-Strategic Group Analysis

III.Internal Environment Analysis                                   4 Teaching Hours

-Assets

-Ability

-Core Competence

-Value Chain Analysis

-Strategic Decision Making and Outsourcing

IV. Competitive Strategy                                           6 Teaching Hours

-Low-Cost Strategy

-Differentiation Strategy

-Focus Strategy

-Strategic Decision Making

V. Integration Strategy and Diversification Strategy                    4 Teaching Hours

-The Concept of Integration Strategy

-Reasons for The Formation of Integration Strategy

-The Levels and Causes of Diversification

-Create Diversity of Value

-Uncorrelated Diversification

-Diversification of Uncertain Value

VI. Acquisition and Restructuring Strategy                           2Teaching Hours

-Effective Acquisition

-Factors of Hinder the Acquisition

-The Prevalence and Causes of Recombination

-The Difference Between Recombination and Reconfiguration

VII. Internationalization Strategy                                   4Teaching Hours

-Recognize International Opportunities

-Analysis of International Environmental Trends

-The Choice of International Market Entry Mode

-The Mode and Result of International Strategic Competition

-The Risk of Competition in International Environment and its Identification

               Total (Teaching Hours)                                                                  32  

Summary of UG CPC Topics Covered in this Course:                   (32Teaching Hours)