Profile of Mr. Yu Dongdong
Name: Yu Dongdong
Department: Marketing Teaching and Research Office, Fanli Business School
Administrative Position: None
Education Background:
Bachelor of Management: Logistics Management major, Chang’an University, from September 2008 to June 2012
Master of Engineering: Logistics Management major, Chang’an University, from September 2012 to June 2015
PhD in Management: Management Science and Engineering major, Jiangxi University of Finance and Economics, from September 2020 to October 2023
Teaching Experience:
Since October 2017, Mr. Yu Dongdong has been teaching at Nanyang Institute of Technology
Main Courses Taught in the Past Three Academic Years:
1.Course Code: 2110010729 Big Data Marketing；Course Code:2110060813 Statistics；
2.Course Code: 2105608062 Statistics；
3.Course Code: 2110010729 Big Data Marketing; Course Code: 2105608060 Statistics；Course Code: 2110060813 Statistics；
Number of undergraduate students guided as a thesis advisor in the previous academic year:
Undergraduate students: 5
Vertical Research Projects:
"Research on encroachment and anti-encroachment strategies of the e-commerce store brand from the perspective of platform empowerment " - Soft Science funded project of Henan Provincial Department of Science and Technology (232400411065), January 2023.
"Research on the strategy and coordination mechanism of introducing competition and cooperation into store brand of the e-commerce platform from the perspective of value co-creation " - Henan Provincial University Humanities and Social Sciences Research Funding Project (2023-ZZJH-035), January 2023.
Papers Published:
1、Dongdong Yu, Chunlin Luo, Biao Wang, et al. Manufacturer Technology Investment： A Bane or Boon to the Store Brand Encroachment[J]. Transportation Research Part E: Logistics and Transportation Review, 2023, 176: 103188.
2、Dongdong Yu, Miyu Wan, Chunlin Luo. Dynamic Pricing and Dual-channel Choice in the Presence of Strategic Consumers[J]. Managerial and Decision Economics, 2022, 43(6): 2392-2408.
3、Dongdong Yu, Chunlin Luo, Miyu Wan, Xin Tian. E-commerce Platform Store Brand Introduction and Pricing Sequence Selection[J]. Business Review, 2023, 35 (6): 160-170.
4、Dongdong Yu, Miyu Wan, Xin Tian, Chunlin Luo. Nourish Your Competitor? Demand Information Sharing of E-commerce Platform in the Presence of Store Brand Encroachment [J]. Chinese Journal of Management Science, 2024, 32 (01): 325-334.
