Basic Information：

Name: Li Yu
Department: Fanli Business School
Administrative Position: None

Education:

1.2002-2007 Yunnan Normal University, Major in Law

2.2007-2010 Yunnan University, Master's Degree in Law

Teaching Experience:

1.2010 - July 2014 Full-time Counselor at the Youth League Committee of the School of Economics and Management

2.September 2014 - February 2019 SME Teaching and Research Office of the School of Economics and Management

3.February 2019 - Present Marketing Teaching and Research Office of Fanli Business School

Main Courses Taught in the Past Three Academic Years:
[0309808120] Consumer Behavior
[0311668150] International Business Law
[0309608160] Economic Law

Number of Students Guided as Thesis Advisor in the Previous Academic Year:
Bachelor Students: 11

Vertical Research Projects:

1.Research on the Construction of Yu Merchants' Enterprise Culture Guided by Fanli Business Thought; 2021, Nanyang Social Science Federation

2.Research on the Construction of Wolonggang Smart Cultural Scenic Area; 2020, Nanyang Social Science Federation

Horizontal Research Projects:

1.Research on the Optimization of Enterprise Culture Construction of Nanyang Home Appliance World Based on the Theory of Enterprise Culture Structure

2.Maintenance and Promotion of Micro Mall Platform Based on the Principle of Mobile Marketing

Published Papers:

1.Li Yu. Research on the Development Strategy of Rural Tourism in China Based on the Experience of Developed Countries [J]. Agricultural Economy, 2022(09).

2.Li Yu. Exploration of Classroom Teaching Design Based on the Concept of "Four Regressions" - Taking the Course of "General Theory of Economic Law" as an Example [J]. Fortune Times, 2021(07).

3.Li Yu. Research on the Construction of Wolonggang Smart Cultural Scenic Area in Nanyang Based on Factor Analysis [J]. Journal of Nanyang Institute of Technology, 2021, 13(04).

4.Li Yu. Policy Interpretation of "Administrative Measures for China's Famous Brand Agricultural Products" [J]. Modern Marketing (Operating Edition), 2019(01).

Published Academic Works:

1.Research on Legal Issues of Capital Regulation of Small and Medium-sized Enterprises, Wuhan University Press, 2021(05)

2.Research on Network Marketing Theory and Practice, Central South University Press, 2022(09)