Profile of Ms. Guo Xian
Name: Guo Xian
Department: Marketing Teaching and Research Office, Fanli Business School
Administrative Position: None
Education Background:
Bachelor of Science in Business Management, Royal College of Agriculture, UK, October 2007 to June 2010,
Master of Science in Marketing, Swansea University, UK, September 2010 to December 2011
PhD in Management: Management major, Shinawatra University, Thailand, from August 2017 to September 2020
Teaching Experience:
Since December 2020, Ms. Guo Xian has been teaching at Nanyang Institute of Technology
Main Courses Taught in the Past Three Academic Years:
1. Course Code: 0302407020 Public Relations
2. Course Code: 2102407141 Corporate Strategic Management
3. Course Code: 2105608030 Market research and forecast
4. Course Code: 2102108120 Marketing(Bilingual Course)
5. Course Code: 2102108090 Management Information System
6. Course Code: 2110060708 Operation Management
7. Course Code: 2110060708 Marketing planning
8. Course Code: 2310060801 Marketing
Number of undergraduate students guided as a thesis advisor in the previous academic year:
Undergraduate students: 4
Vertical Research Projects:
1. “The Impact of Digital Economy on the high-quality Development of Cultural and Tourism Integration in Nanyang - Mechanism Identification and Effect Test”-Nanyang Soft Science Project 2023, November 2023
2. “Research on the Coupling and Coordinated Development of Eco-Industry and Eco-Industrialization in the water source area of the Middle Route of the South-to-North Water Diversion Project”-Project of Henan Federation of Social Science in 2022, June 2023
3. “Nanyang Rural E-commerce high-quality development path exploration”-2023 Nanyang City Think Tank Alliance, March 2024
Papers Published :
1. Impacts of Consumer Ethnocentrism on Purchasing Intention of Domestic Mobile Phones: A Case of University Students in Nanyang City, China. Western University
Research Journal of Humanities and Social Science, 2019(5):1-14.
2. Impacts of Consumer Ethnocentrism on Purchasing Intention of Electric Vehicles: A Case Study of Henan Province, China. International Business Research, 2020(13):59-67.
